About Us

Hi-Octane Automotive Events began its journey in 2015 as an affordable event option for car enthusiasts to bring their car to a local racetrack and enjoy it the way it should be enjoyed.

It all began with Hi-Octane Brekky & Laps, which eventually morphed into Morning Mayhem, which many of our Southeast Queensland car enthusiasts have enjoyed over the years.

During this time, the founder, Ryan Cobb, began videoing and photographing the events and putting the edited content online. This quickly became a passion and set the scene for what is now well known as Hi-Octane Motorsport & Photography.

During the course of the Morning Mayhem, many photographers have attended the events to help shoot the cars on the track, such as Marc G Photography, Gekul Photography, Autotrinkets, Adro’s Garage, and Ben Macrae Photography. Ben Macrae also attended Summernats 31 with the Hi-Octane team and captured the event in some absolutely incredible shots, and thus became a permanent and valued member of the team. Ben is now the Creative Director of Hi-Octane and responsible for the creative and technical aspects of the company.

After renewing our love for burnouts after attending numerous Summernats events, Hi-Octane quickly became the preferred media partner for Gatton Motorfest, Burnout Allstars, Northern Nats, Tropical Meltdown, Smokefest, and the Autofest series Australia, as well as attending high profile burnout shows such as Brashernats, Summernats, and more. Its events like these that have helped us grow to become the BIGGEST Burnout media company in the world!

With growth comes the need for more people. As a result, we now have our own token black guy, Mick from Straya, who runs the video camera at events, leaving Ryan free to capture the detail shots and man the GoPros and Drone for those extra awesome angles!

As of late 2020, we were given the opportunity to step our event arm of the business up to the next level, and launch a new event platform, FRYDAY, Which gives every entrant insane amounts of track time and great value for money! With the burnout pad open all day, as well as Powerskids, Roll Racing, Drifting, Family cruise sessions, and our infamous Fryday Thrash sessions, it purely is the must-go-to event for the seasoned rev head!

We don’t claim to be the best at what we do. Our aim is to show the world the events that we attend in the way that we see them. We strive to bring the best content your way as we can, and make sure that we have a heap of fun while doing it!

Hi-Octane has its own Burnout-inspired clothing range – Octane Apparel, and with new designs launching regularly, has shown to be a popular choice for car enthusiasts looking for their next clothing fix! These are available in our store, or at our stand at many of the events that we attend!

There are a number of things in the pipeline for Hi-Octane Motorsport & Photography, so stay tuned to watch it all unfold!

Catch ya round!